Michael Cauley on LinkedIn: Branding Our New Favorite Playground: The Strip District Terminal (2024)

This article presents an interesting perspective. At theleisureway, our goal is to design efficient spaces that transform the way people use and experience these spaces.

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Purpose-built shopping centres may be a thing of the past as cities around the world focus on feel-good, mixed-use precincts powered by public and private investment.#facilitiesmanagement #precincts #design

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Walking on Thin Lines: Overcoming Fractured Urban Design and Zoning Obstacles for Walkable Communities#urbanplanning, #cities, #urbandesign, #walkability, #walkablecities

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A timely article by Alex Bozikovic.This topic comes up all the time with some lively debate. With all the mixed-used projects already completed and in progress NA this is still an unresolved common issue. We believe that one key element of the solution lies within the initial project brief: specifically, the development of the strategy for the merchandising mix. This is a study in what the communities need to thrive including various levels of retail and F&B offers, both national and local, convenience, service, medical etc. this should inform and drive the identity (and infrastructure) of the street level of the buildings and will support the creation of genuine street life that exists in cities. The design at street-level must be less “contrived”, controlled and contained so that retailers can express their brands beyond a simple sign on a monolithic glass storefront and activate this pedestrian space also contributing to the placemaking scheme of the property and engaging with the community. The intentional use of different materials and built-in flexibility for tenant expression will add support in the recreation of the diversity and wonderful “messiness” that exists in cities. Interesting in a deeper dive? Connect with us. We would excited to share our thoughts.

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Studio Ongarato was engaged to create the placemaking and branding strategy for the project, working alongside the developer and architecture firms UNStudio+Cox. Our approach to placemaking has always been to define and embed an authentic narrative that synthesises architecture, design and the context of the site within the cultural fabric of a city. By carving out a unique market position and a place narrative with appeal to distinct audiences, we are able to realise places of cultural significance and influence.The challenge for STH BNK was to develop a sophisticated strategy that could successfully span residential sales and commercial leasing through to retail campaigns and cultural activations. Positioning STH BNK as a new beating heart for Southbank was essential, as was creating an experience that would improve quality of life for residents and other tenants, neighbouring inhabitants, workers and visitors.With off the plan purchasers evermore discerning and educated, it is imperative that with a mixed use site, a holistic placemaking strategy ties together market, retail, amenity and community. We approached the complexity of blending the parts of STH BNK with a commitment to realising a site that gave back to its context and community. A focus on ongoing programming and place activation was key, to ensure STH BNK would be vital and encapsulate its developer’s vision and market needs into the future. It was through this active placemaking coupled with strong positioning that we have been able to build the STH BNK brand with conviction, creating a groundswell of purchasers.read more....https://lnkd.in/gNBf9EBi

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We are proud to have received recognition at this year's NAIOP NC Conference as the Adaptive Reuse Project of the Year for Camp North End - Buildings 201 Camp & 701 Keswick 🏆 As the next phase on the Camp North End campus, these buildings continue the dedicated effort to transform and preserve a significant portion of North Charlotte’s history. -----------The original building, dating back to 1942, was constructed by the Army and used to produce and store supplies for WWII. Today, the building will be used for office space (featuring a 70,000+sf contiguous space on a single level with mezzanines), retail, restaurants, and events. What makes this project unique is its focus on the social, cultural, environmental, and health & well-being impact it has on the surrounding community. One guiding principal the team valued as part of the design was the need to break down the scale of these massive buildings to facilitate better flow and connectivity with the surrounding neighborhood. The extension of Keswick Avenue provides a direct pathway from east to west through the site for better compartmentalization of the space. Where portions of the existing buildings were removed, the concrete, steel, and wood structure were left in place to express the elements of the decades-old structures. Elevated walkways around and throughout the buildings allow for an easy indoor/outdoor experience, further emphasizing the overall neighborhood connectivity. A unique aspect of the 701 Keswick portion of the project features four different pavilion designs derived from the winners of ATCO’s “Black Architects Competition” that was held during the design process. These designs were translated into new small retail and restaurant spaces using a mixture of reclaimed and new materials and ultimately offer unique opportunities for new retail and restaurant concepts. ➕ Camp North End - 201 Camp + 701 Keswick@atco | @dprconstruction

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Some clients have a hard time visualizing what a space could be. What's one option on what to do?Let me set the scene. I worked for a company that owned an office building that had been leased for decades to a single tenant. The interior was dated, to say the least. No curb appeal. A dark lobby. And they still had those 8' cubical walls that were an unfortunately pinkish color.Since there was advanced notice that the tenant was vacating the property, marketing and leasing efforts began before the tenant had moved ... there was no interest.Once the tenant had moved, the company invested in renovating the entrance to the property giving it nice curb appeal and allowing natural light to fill the lobby. However, they didn't want to invest the money into renovating the entire 200,000sf building because there wasn't a market for a tenant of that size and they wanted to use the capital at TI for any new tenants. Still, they had the problem of clients being able to see past what was into what it could be.The solution? We created a showroom, built out about 1,000 SF, and turned it into a marketing piece. On one wall, we had an aerial map that identified the restaurants, retail stores, and transportation options within a five—and ten-mile radius. On a second wall, we had a collage of rendering of the new amenities that were being added to the building. It was like walking into a brochure for that building.The result? After a few months, half of the building was leased. #cremarketinglife

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Dive into the success story of Eco Park, where our marketing prowess met the innovative essence of a cutting-edge commercial building. Our mission? To echo the sustainability heartbeat of Eco Park through a vibrant brand, compelling signage, an informative brochure, a captivating video, and a sleek website.Our creative journey embraced freshness, mirroring the distinctiveness of Eco Park's design. The brand speaks a language of modernity and sustainability, setting the tone for the entire campaign. The signage and brochure seamlessly blend aesthetics with eco-credentials, inviting businesses to a greener, more conscious workspace.The crown jewel? Our video, a dynamic walkthrough capturing the soul of Eco Park, highlighting its sustainable features and beautiful design. The website ties it all together, an online portal reflecting the elegance and green commitment of this commercial gem.Eco Park's success isn't just in its architecture; it's in the narrative we crafted around it, a tale of sustainability, innovation, and a vibrant commercial future.#propertymarketing #realestatemarketing #design

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✅️ observe✅️ study ✅️ identify patterns✅️ do the math ✅️ measure ....and then...design!

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Did you know we have a blog? Check out our Hover Board for our latest insights.#hover #architecture #building #commercialconstruction #hoverpride #buildcolorado